Thalys wanted to boost the appeal of Brussels to travelers. To compete with Paris and London, the campaign’s idea was simple: in Brussels, the monuments are the people.
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The idea
To put citizens back at the heart of the city, we designed a holographic statue with a mobile capture booth. After a few minutes inside, passers-by were projected live as a hologram five meters tall.
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The result
More than five hundred holographic captures in three days on site, and a Silver Lion at Cannes Lions 2018 for the Rosa Parks agency.
