For the reveal of its new fragrance LIBRE, the house of Saint Laurent wanted to immerse its guests in the brand’s world from the moment they walked in.
02
The idea
The bottle appeared as a hologram in a wall of mist, paired with a scent diffuser for an exclusive sensory preview: touch, smell and see the fragrance. ORBIS also staged a visual show, with a mini holographic stage spelling LIBRE in letters of fire and holographic kiosks holding the real bottle.
03
The result
The holograms elevated the product and created a true phygital experience.
