Zenith builds movements as rich in technique as in history, and wanted an innovative way to present the versions and technical features of its watches.
02
The idea
ORBIS developed interactive media: choose your model with a wave of the hand, trigger animations with a turn of the wrist. The next step? Try it on!
03
The result
The experience was showcased at VivaTech 2018 and is being rolled out in the brand’s stores.
