For the auction at the Prince Albert II of Monaco Foundation Gala, which gathers celebrities from around the world for an environmental cause, the organizers wanted a new way to unveil each lot.
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The idea
We built 44 custom hologram boxes for the dinner, linked to a control room that showed each lot live, at the center of every table.
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The result
The new presentation drew strong interest, and the Foundation set a fundraising record for the cause.
