Le Bon Parfumeur

Mix & Match

• Interactive holographic fragrance

1. 01

   The challenge

   How do you present a fragrance range in a truly disruptive way? That was the question we answered for Le Bon Parfumeur.

2. 02

   The idea

   With a touch tablet connected to a scent diffuser, our hologram box let visitors blend Le Bon Parfumeur’s creations into a fragrance of their own.

3. 03

   The result

   “When your sight answers your sense of smell and your hearing, that’s synesthesia. We love it.”