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Electronic Arts

Holograms Challenge Everything

  • Product launch
Electronic Arts, Holograms Challenge Everything

  1. The challenge

    To launch the latest installment of a game set in a futuristic world, Electronic Arts wanted a campaign perfectly in tune with the game itself.

  2. The idea

    Hologram fan displays were installed in Micromania stores across ten major French cities, each one showing the game’s four heroes.

  3. The result

    Nearly 11,000 holographic prisms were handed out to players so they could enjoy the experience on their own smartphones.

  • Electronic Arts, Holograms Challenge Everything, image 1
  • Electronic Arts, Holograms Challenge Everything, image 2
  • Electronic Arts, Holograms Challenge Everything, image 3