For its 2017 Christmas season, Hermès wanted to create a magical world inside its store, with a forest-inspired scenography.
02
The idea
Holograms place viewers between the real and the virtual, so we brought an owl and a squirrel to life as holograms, each nestled in a tree trunk. With a custom wrap, holographic kiosks blend into any setting.
03
The result
The installation elevated the store, won over passers-by and the Hermès team alike, and delivered the success everyone hoped for.
