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Renault

A Virtual Game for a Real Test Drive

  • Holographic quiz
Renault, A Virtual Game for a Real Test Drive

  1. The challenge

    For the launch of the all-electric ZOE, Renault wanted to draw passers-by into the brand’s world. Learn while being amazed!

  2. The idea

    ORBIS designed a holographic quiz about ecology and the Renault ZOE. Drawn in by holographic displays set three meters high on three sides, passers-by played at kiosks, answering the hologram’s questions on tablets.

  3. The result

    A playful experience that connected the public with the brand.

  • Renault, A Virtual Game for a Real Test Drive, image 1